// the project
Wellness coaching website centered on mindful pauses and functional breathing, offering 1:1 sessions, corporate programs, online course delivery via LMS, and integrated appointment booking.
Project developed in partnership with BMD Creatives. Built on the efor theme with a child theme, Elementor, and Jet Elements / Jet Popup for layout and interactive layers. Amelia Booking handles session scheduling — including a free introductory session — while Tutor LMS + Tutor Pro powers the e-learning catalog. WooCommerce + WooPayments manages all payment processing for both digital products and bookings. Additional stack: Contact Form 7 for lead capture, Jetpack for site health, and engagement plugins (Top 10, I Recommend This) to surface popular content. The core conversion funnel is: lead → Amelia booking (free or paid session) → digital product upsell via LMS / WooCommerce.
// the challenge
Wellness coaching with three linked products: free session, paid sessions, and online training.
// the solution
Amelia Booking to book sessions (including the free one), Tutor LMS and Tutor Pro for training, and WooCommerce with WooPayments for payment. efor theme with child, Elementor, and Jet Popup. Built with BMD Creatives.
// technical stack
