// the project
An online therapeutic Pilates platform featuring a course catalog organized by pathology and goal, powered by a full LMS and recurring subscription sales via WooCommerce.
Built on WordPress with the efor theme + child theme, Elementor, and Jet Elements/Jet Popup. The digital product runs on Tutor LMS / Tutor Pro (courses, my account, progress tracking) paired with WooCommerce + WooCommerce Subscriptions for recurring class sales. WPForms and WP User Avatar handle lead capture and account management, while Jet Popup and theme shortcodes drive conversion. A textbook LMS + membership case study: transforming a functional recovery center into a full online academy for therapeutic Pilates targeting conditions such as fibromyalgia, osteoarthritis, herniated discs, and pelvic floor dysfunction.
// the challenge
Transition from a functional recovery center to an online academy for therapeutic pilates with recurring class sales.
// the solution
Tutor LMS and Tutor Pro for courses, progress, and My Account, and WooCommerce Subscriptions for recurring sales. Catalog organized by condition and goal, lead capture with WPForms and Jet Popup on efor theme with child and Elementor.
// technical stack
