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Klusto

Klusto — proyecto WordPress de Fernando Domecq

// the project

Landing page and product site for Klusto: a WordPress plugin that uses AI to automate SEO blog content (BOFU/MOFU/TOFU clusters) directly from wp-admin.

Project with BMD Creatives. Custom theme "klusto" (Tailwind + GSAP) built around product marketing: features, live demo, pricing, FAQ, and free trial. Checkout handled via WooCommerce; the core deliverable is an AI-powered SEO plugin that plans content clusters across three funnel layers (BOFU/MOFU/TOFU), prevents keyword cannibalization, and publishes optimized articles without leaving WordPress. A textbook productized-plugin build: marketing site + free-trial funnel in a single cohesive stack.

// the challenge

Launch a WordPress AI plugin as a product, with sales site, free trial, and checkout.

// the solution

Custom theme with Tailwind and GSAP for the product site and WooCommerce for checkout. The plugin plans content clusters (BOFU, MOFU, TOFU), avoids cannibalization in three layers, and publishes articles without leaving wp-admin. Built with BMD Creatives.

// technical stack

  • CMS: WordPress + WooCommerce
  • Theme: custom klusto (Tailwind / GSAP)
  • Product: AI SEO plugin (clusters + publishing)
  • Checkout: WooCommerce
  • Lead gen: trial / lead modal
  • Agency: BMD Creatives