// the project
Website for a bilingual (in-person and online) English academy offering courses, Cambridge/Trinity/Oxford/TOEFL exam preparation, and lead generation through a level-placement test.
Built on Astra with a custom child theme (just-english-child) and Elementor (Ultimate Addons). The site is structured around core service areas — individual lessons, group classes, online sessions, and official exam preparation — with prominent CTAs for a level-placement test and general contact. Hardening and operations stack: LiteSpeed Cache for performance, Yoast SEO for on-page optimization, CookieYes for GDPR compliance, and Wordfence + LoginPress for security. The overall approach prioritizes local and online conversion while keeping the course offering clear and easy to navigate.
// the challenge
In-person and online English academy with a broad offer (classes, groups, Cambridge, Trinity, Oxford, and TOEFL prep) that needed to convert visits into level tests.
// the solution
Astra with custom child theme and Elementor with Ultimate Addons. Structure by training type with a level-test CTA on each page. Operations layer: LiteSpeed Cache, Yoast, CookieYes, Wordfence, and LoginPress to harden access.
// technical stack
