// the project
Directivos PLUS is a B2B media outlet delivering news and analysis across management, marketing, finance, technology, and HR verticals. The platform combines segmented editorial content with a daily subscription funnel, growing its newsletter to over 230,000 registered subscribers.
Project developed in collaboration with Marketinet. Built on WordPress with Divi and the Avanti theme, extended by three custom plugins — directivo-plus, brainblog, and brain-conkit — to power content verticals, whitepapers, and lead-capture workflows. User Registration handles member sign-up and login, while Popup Maker drives newsletter conversion, together accounting for a subscriber base of 230k+. CleanTalk provides anti-spam protection across all forms. A textbook B2B media case study: segmented content by discipline paired with a tightly optimised daily subscription funnel.
// technical stack
