// the project
Editorial redesign of a portal for Argentinians living abroad, featuring a magazine-style homepage, stage- and destination-based navigation, a news archive, and newsletter lead capture.
Full rebuild on a custom ae-press theme (v2.x): editorial typography, cover hero, destination filters, stage taxonomies (newly arrived → almost native) and destination taxonomies, a reporters section, and a content flow optimized for long-form reading. Replaces the previous Avada/Fusion-based stack. Includes newsletter integration, a news archive, and contribution touchpoints (photo uploads / share your story). A digital-media case study centered on clear content architecture, solid performance, and a UI that puts photography and real stories front and center.
// the challenge
Portal with years of content on an Avada stack that had become slow and hard to navigate.
// the solution
Full rebuild with a custom theme (ae-press) replacing Avada: magazine-style home, taxonomies by emigrant stage and destination, reporters section, newsletter, and story submissions from readers. LiteSpeed and Yoast for performance and SEO.
// technical stack
