5 reasons to hire a WordPress web developer

There are many reasons to hire a WordPress web developer. Agencies know firsthand that when developing a website, there are several ways to go about it. Most companies, especially startups, tend to choose one of the templates that are widely available today and work on them.

The problem with this type of work, compared to those of a professional WordPress web developer is that its appearance can be very similar to other websites, and in the case of needing to scale the business, those templates may not be valid and force to duplicate the work.

In any case, a visit to a company's website is the first point of interaction with your brand. Therefore, the touch of a professional WordPress web developer is essential to enhance the corporate image.

Why hire a freelance WordPress web developer?

To meet these specific needs of each website you can hire a WordPress web developer who will create a 100% customized and unique theme and the necessary plugins for each project, but there are many other reasons to have a freelancer.

1. Cost of a freelance WordPress web developer

As a freelance WordPress web developer, I work from my own location. This efficiently helps reduce the overhead associated with running a full office. And this savings ends up being passed on to the agency as well.

As far as rates are concerned, they can be calculated as an average daily work rate, or we can calculate them as lump sum assignments. These costs may vary according to the freelancer's experience, skills or location. In my particular case, I have no competition in terms of value for money.

2. Quality workmanship by a professional

There may be a prevailing idea that a larger agency can provide a better quality of work than a freelance WordPress web developer. However, the truth is that the size of a company has absolutely no correlation with the quality of work delivered. 

Most agencies usually have an individual developer working behind the projects. These professionals bring our specific web development knowledge, as opposed to the diversity of services that a marketing agency can offer, which makes it difficult for all areas to be treated with the latest news and updates.

3. Speed in delivery

Workers in the field of freelance WordPress web developer, we can often provide products in shorter turnaround times. This is because, as opposed to agencies, where there are often larger teams involved, a freelancer can skip meetings and brainstorming sessions and make iterations at a much faster pace. 

In addition, since we set our own schedules, we have the flexibility to stretch the hours we work to adapt to any project.

4. Training and transparency

To perform the job of a freelance WordPress web developer, there is a very specific training both before and during the course of the professional career. 

They usually have knowledge of graphic design, photography, and programming, among other skills. Having a person like this for your agency, working on all the visual aspects of a website, helps to maintain the professional design and tone required for quality work.

It is precisely this professionalism that makes the freelancer work with transparency, using tools to measure the time spent on each project, and keeping total privacy about the work developed, so that full trust between agency and developer is a reality at all times.

5. Communication

When you work with a freelance WordPress web developer, you will be dealing with an individual and not with different departments. This point of contact between the professional and the agencies achieves quick and unlimited interaction and exchange of views.

When you work with a freelance WordPress web developer, you will be dealing with an individual and not with different departments. This point of contact between the professional and the agencies achieves quick and unlimited interaction and exchange of views.

The ideal in any case, is to maintain contact from the contracting of the project, throughout the development, being open to possible modifications or extensions, and to the delivery of these, for any maintenance or scalability issue that may be necessary.

A professional web developer will never establish contact with the end client, but rather all communications will be through the agency, which gives them the peace of mind that they will maintain control of the project throughout the development process and after delivery.

Conclusions

Good freelance WordPress web developers have worked with a variety of clients in all the roles that have been required of us. This means that we can bring more experience and expertise to a project than an agency developer who has usually been assigned a similar set of tasks. 

Freelance web developers are also on top of everything when it comes to improving our skills. As opposed to an agency's own developer, who tends to conform to a particular style of work.

Eventually, the decision to hire a freelancer for your agency depends on your ultimate goal. If your main goal is to be profitable, a freelance designer is without a doubt, your best option.

The advantages are undeniable, but even so, you can always get in touch with the WordPress web developer and ask for samples of his portfolio, or propose a previous exercise that allows you to test the freelancer's skills before starting a first collaboration. 

This test should deal with a project with no commercial interests and should best reflect the type of work that will be required by the freelancer thereafter.

Any type of project is welcome for a WordPress web developer regardless of its complexity and the type of service that needs to be provided. Creation of sites from scratch, redesign of previously developed websites, development of a custom page, of a specific plugin, maintenance of the site. The more personalized this assignment is, the more your final client will distinguish himself from his competitors, and the more he will increase your sales potential of this kind of services.

As a recommendation, you can check this WordPress hiring guide from Toptal, where you can find very precise tips.

If you are thinking of creating a website, or you need a WordPress web developer for your agency, do not hesitate to contact me and I will make you a non-biding quotation.